I discovered U.S. Royalty a few months ago and have been listening to them pretty steadily since. Their album Mirrors is a very impressive debut from these D.C. dudes, and I would certainly recommend checking it out. They also have served as the soundtrack to a few of the Gant Rugger seasonal look book videos, which are amazing in their own right. Check out the summer one here. Really great examples of how music and imagery can make a product exciting. You don’t know that you want the clothes as much as you want to be those people. I guess they are doing a perfect job at advertising in that sense. Anyway, I think U.S. Royalty was a perfect choice for the videos.
I was turned onto U.S. Royalty by one of my tumblr feeds most famous users, novh. He had talked about them enough that I figured I should give it a chance. It’s somewhere between some kind of dusty Americana and something like Rolling Stones meets Fleet Foxes meets The Cure. I’m not even sure that’s entirely accurate, and I’m sure you could piece together a few probable influences, but it’s all nonetheless impressive. They just self-released their first full length, Mirrors, and it’s no doubt worth giving it a shot. This is definitely a record I’ll be listening to throughout the year. You can sort of hear this music being set to panning shots of old mid western plains, which gave me the idea fore the tepee. Great album art too.